opening winter 26/27

The era of the independent,

collective boardshop has arrived. 

We are a rider-owned boardsports platform with a strong heritage in boardsports culture. We are developing industry’s first online multi-vendor store dedicated to a curated selection of premium, independent snowboard, skateboard and surf brands.

 

A hybrid retail model: the power of the collective 

Boardrush is built on the DNA of the brick-and-mortar, rider-owned shop, but we’ve re-engineered the model. We’ve added digital convenience and replace the race-to-the-bottom discount cycle with high-stakes drops and curated auctions. We want to build hype, not price wars.

While the transactions happen online, the heart of our service beats through our premium pick-up service at the local boardshop. Where expert guidance and the board culture we protect truly come to life.

 

Selective portfolio

We actively invest in a exclusive portfolio of premium, independent brands across snowboarding, skateboarding and surfing. By maintaining our own inventory and investing in marketing & sales we demonstrate true commitment towards the brands that we represent.

 

A multi-vendor edge

To offer the most comprehensive collection of premium boardsports gear we are developing a curated multi-vendor shop. This allows us to work with our partners and offer a broader and deeper range of products that supplements our own stock, ensuring riders always find exactly what they need.

 

Boardrush – Elevate your ride

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