We understand the boardsports market 

from the outside-in

Our hybrid retail model

Boardrush operates as an distributor, agent or regional marketing & sales partner for the Benelux or European market. Guided by the Ubuntu philosophy we can work together with Distributors, Agents and Board shops to drive product availability and grow your consumer base.

• Sales, marketing & service. We are a committed partner utilizing our resources for your growth
• Community focus, driving engagement through event marketing, content marketing and sponsoring.
• A credible sales channel. Fueled with expertise and tailored to the needs of riders.
• Unique community & loyalty program for riders, details will be disclosed later..  
• Quality over quantity. We focus on building long term (brand) value.
• We guard price integrity. No race to the bottom, no aggressive discounting, no devaluing of craft.
• Stability and healthy margins for all partners

Collective D2C sales

We introduce a new fresh, direct-to-consumer model for brands without sacrificing local boardshops. By offering all our partners the opportunity to sell their inventory through our online multi-vendor shop we supplement our core stock with a broader, deeper range of products. 

• No sales = no cost, We offer a low-risk, low-effort performance based D2C solution
• Together with shops, with our premium pick-up service we drive foot traffic to our shop partners.
• You stay in control, you choose which product you want to sell.
• Transparant & simple, we maintain a clear, honest platform fee on sales. ensuring your margins remain healthy. 
• Supplementary to our stock, your offering is always an extension, allowing us to achieve maximum collection depth and market presence together.
• Year-round brand and product visibility. With a dedicated brandpage on our website and year-round product availability. 
• High-end technology, our shop runs on futureproof, cutting edge e-commerce technology. Optimized for digital marketing and a superb customer journey.  
• Data insights about sales performance in our webshop

Boardrush – Elevate your ride, elevate each other.